Belinic LumiExo Line – available for purchase on The Beauty Jem website. You have probably stood in a skincare aisle, picked up a $20 serum, and wondered if the $90 one at your esthetician's studio is really any better. It is a fair question, and most of the answers online come from people selling one or the other. So here is the honest version. We sell professional skincare at The Beauty Jem, and we think it is worth it for the right person, but the reasons are not the ones